Digital marketing generally means Marketing of goods and services through online mode that is easily accessible to reach to the large community and it does not only means marketing of goods and services but also exchange of facts, ideas or opinions so that the economy or whole system run smoothly and can satisfy both consumer and enterprise needs

In recent times , Digital marketing occupies a big place in an economy and whole business enterprise. It does not simply relate to selling but also brings out creative and innovative ideas to sell a product and can replace old and traditional selling and marketing.

Digital marketing nowadays has become a successful career and many freshers including experienced ones also think that traditional marketing should be replaced with digital marketing as it can better connect with customers through the web.

The marketing career includes:

1. Virtual Reality Developer
2. Social Media Marketer
3. Data Analyst
4. Email marketing specialist 

And many more others has stated that the careers in digital marketing are not confined to any specific jobs but also they provide a large area to learn practical experience through dealing with lot of people who has different level of understanding and own way of thinking

PROS OF OPTING DIGITAL MARKETING AS A CAREER:

1. It creates a large pool of employment for various people through practical learning
2. As a digital marketer they will value the opinion or consider the worth of consumer expectations
3. And there are many more which vary according to the post or knowledge of market

CONS OF OPTING DIGITAL MARKETING AS A CAREER:

1. For some people it is not that worthy because they don’t have any internet knowledge or any specialization
2. Lack of knowledge, education and practical training reduces the chance of losing Jobs and as a result they rely on small scale or self – employment

To sum up , All we need to do is that to push or guide people to learn practically and to think wide because in the coming era there is no chance that the technology will remain stagnant but it will improve drastically and the companies should provide internship program or training so that they can understand the worth of digital marketing because Digital marketing is a sword that can be used to gain both economic prosperity and can deal with it’s problem . Lastly, people should read books or search various theories to understand the need and importance of digital marketing

As we know that Philip Kotler is the father of digital marketing he has also said that the ” markets always change faster than marketing” and we should induce more people to learn this profitable but innovative business.

Kratika Verma