I personally think that social media is a great tool for your small business. Not only great but it’s one of the best option at the moment. I’d tell you why.
It all started with Facebook. In the mid-2000s, everyone in the world was crazy about Facebook. Everything is connected. Sending messages is very easy and only requires an internet connection. Then came the people who saw this opportunity to start their business. Selling on Facebook. Never thought before that you can sell through social media accounts. But Facebook has proven to be a useful tool for all business owners.
Then with Instagram, buying and selling online is increasingly unstoppable. No wonder because Instagram is a visual-based social media so people will be interested in what the eyes see. Instagram visibility is an important key to the phenomenon of business in social media. So I can suggest you some advices for small business in order to leverage in social media!
- Act like a media. Especially if you want to sell your business on Instagram. Your Instagram page is the main source of your content. Create engaging content that can grab the attention of the audience. The content can be something related to your product, such as photos, how to create, and attractive ads. Make the content as a way to forge relation with the audience so that it can be converted into a sale.
- The audience is the King. In addition to creating content that matches your product image, you need to be able to understand what content your audience wants. Remember that they don’t follow your account just for boring ads. This is why social media needs specialists who understand how to deal with an audience.
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