A Business Owner or Manager wants to run an organization effectively. Organization Development (OD) is crucial to ensure the effective growth of an organization by managing people’s behaviors.
The various definitions of OD are to expand knowledge, effectiveness, and productivity to accomplish successful organizational change. Different people have different perspectives depending on their particular values and skills.
Organizational development involves an ongoing systematic change and long-range process. It focuses on reinforcing the institution through the alignment of strategy, structure, people, management process. It aims to build capacity to change and achieve greater effectiveness, increase profit, product, and service improvement.
Characteristic of Organizational Development are:
- Humanistic values: positive beliefs about potential employees
- System orientation: Organization includes structure, technology, and people work together.
- Experiential learning: experience the knowledge of changing behavioral science at various levels in training
- Problem Solving: This process is known as Action Research. The problems identified and data gathered.
- Contingency orientation: Actions are selected and adopted.
- Change Agent: Stimulate, facilitate and coordinate change.
- Levels of Interventions: Problems can occur at any level strategy will require one or more interventions.
The process of organizational development comprises six essential components.
- Diagnosis
- Feedback
- Evaluation
- Planning
- Intervention and Implementation
- Success
Lewis Three-step Model:
- Unfreeze
- Change (or Transition)
- Refreeze
Lewis also created the action research model
- Research on problems and Theorizing solutions
- Action phase
- Input and result phase
The most significant function of organizational development that identifies the areas in the company where change is needed. The vital tool is to promote and manage corporate growth. It helps to analyze the product innovation and analyze the work process.
Benefits of Organizational Development:
- Change throughout the organization
- Greater Motivation
- Higher job satisfaction
- Reduced absences
- Increased Productivity
- Lower turnover
- Better quality of work
- Improved teamwork
- Better resolution of conflict
- Commitment to objectives
- Increased willingness to change
- Creation of learning individuals and groups
Organizational Development is essential, its ability to learn and transition into a more productive and effective phase. It helps to develop in changing activities. To achieve high performance and competitive advantage, an organization is learning and change. If you want to grow, build a structure to empower the behavioral activities to strengthen the institution.