SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website so that it ranks better in a search engine’s natural or unpaid (organic) search results when certain phrases and keywords are searched for. So, when you search for something in Google like “How to fix a doorknob”, Google shows the results in an order which it thinks suits you the most, based on the keywords you searched. There can be numerous ways to improve your site ranking like publishing relevant content along with keywords and phrases, using metadata and alt tags for photos, having a link-worthy site, etc.
Naturally, Google tries to match the users’ search and websites to show the information which may be most useful and relatable to the search. But, in many cases, sites use SEO to improve their rankings. Since it’s an organic method to improve your visibility, you can only analyze how users phrase their searches for specific topics so that you could also optimize your page accordingly. You have to make your site discoverable and visible to gain the necessary audience.
- Brings quality traffic
SEO is a totally inbound marketing strategy. So, you don’t need to invest your resources in cold-calling, emails, etc. whose conversion ratios are very low. You get the highest quality leads because your target audience is already narrowed.
Improving ranking through SEO allows you to improve your rankings without using Google Adsense and at the same time, your content to give better solutions to your audience.
- Better than PPC (Pay Per Click)
Ordinarily, users know which websites are ranked above because of the Ad tag on them. They go for organic results because they trust Google’s algorithm.
- Integral to Marketing
SEO is a must for a solid marketing strategy when competing in online businesses.
So, SEO is an essential part of marketing that can’t be ignored today. It can be the best way to improve your website visibility and ultimately grow your target audience. You have to optimize your site for all these benefits. This improves your PR and keeps you ahead of the competition.
All the concepts of this topic <Search Engine Optimization> have been compiled into a Certification Assessment Course. This Assessment will help you to check and enhance your knowledge about the subject and offer you to get certified from The Growth Central VC. This Assessment has been made considering the latest scenario of the industry.