Introduction

Social Media is an online communication medium to interact with people. This can be personal or mass communication. Facebook, Twitter, Instagram, LinkedIn are all examples of social media. Around 3billion people are active monthly users on Facebook. Social Media is a tool to share information in real-time. With Social Media, you can not only participate in social networking but you can also contribute by sharing content with others.

Need

Plato said, “Necessity is the mother of invention”. So, as time passed by and our needs grew, people had to find newer and better ways to communicate to boost connectivity. Social Media can be used for various purposes like communication, collaboration, entertainment, opinions, news, etc. It makes global connectivity and the flow of information easier and faster. It serves individuals as well as businesses. For individuals, it helps you keep in touch with your family, friends, colleagues, etc. For businesses, it helps in making a global online presence and improves their exposure. Businesses can also promote their products and improve their sales.

Benefits

1. Build Relationships – Social Media brings people closer by giving them the medium to interact. You can meet and greet new people or people with whom you may be interested. You build your networks and it keeps you connected.

2. Helpful to businesses – With social media, businesses can attract customers, get customer feedback and build customer loyalty. They increase their market reach and reduce marketing costs. It can be helpful in key functions like recruitment.

3. You can increase your following – Social Media can turn any ordinary person into extraordinary. Social Media has made many personalities all over the world. We are now following people who we think inspire us. We visualize them as their role model.

4. They are free – Most of the platforms have zero fees. So, you can gain a lot. The only investment you have to make is in the form of time.

Conclusion

In the contemporary world, Network is Networth. So, you have to make yourself dynamic, updated, and connected. You can’t ignore the power of social media, however skeptical you are about it. You gain insights and collect a lot of information through social media. Moreover, everybody with access to the Internet is connected to Social Media too.

All the concepts of this topic <Social Media> have been compiled into a Certification Assessment Course. This Assessment will help you to check and enhance your knowledge about the subject and offer you to get certified from The Growth Central VC. This Assessment has been made considering the latest scenario of the industry.

Now that you have read this informative article, put your knowledge to test with this quiz!