- BRAND MANAGEMENT
Marketing’s most important component is brand management. It is the process of putting a brand’s planning strategy into action in order to determine how it will be viewed in the market. The combination of – segmentation of the target audience and the company is brand management.
- PRODUCT MANAGEMENT
Product management is a crucial aspect of the marketing process. It is a company-wide organisational process that includes, among other things, product planning, production, and review. A product manager is in charge of defining the product’s features and history. They are in charge of a functional team that includes engineers, designers, and operators who are responsible for the brand’s quality and tone.
- MEDIA MANAGEMENT
Another significant area of Business Administration is Media Management, which entails organising and directing the company’s media department. By establishing and growing ties with audiences and corporate clients, media management aids in business expansion.
Advertising is an important part of marketing since it establishes brand recognition and identity. Television, radio, print media, internet marketing, email marketing, and other types of advertising are all used to promote a brand. MBAs with a marketing experience may be interested in pursuing a rewarding career in advertising.
- DIGITAL MARKETING MANAGERS
There is a constant demand to enhance internet traffic for every company’s website. An MBA in Marketing can assist you in exploring digital marketing from a management perspective. Marketing initiatives to promote the brand and products must be developed, implemented, and managed on a regular basis.
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