BMM or Bachelor of Mass media is one of the most sought-after courses for Class 12th students. BMM is an undergraduate level three-year duration course that includes the study of different channels of communication such as newspapers, television, radio, and the internet.
- Print Journalism :
The profession or practice of reporting about, photographing, or editing news stories for newspapers or magazines is called Print Journalism.Print journalism is a dynamic, fast paced, thinking-on-your feet profession.
Advertising is the tool for informing and influencing the general public to purchase products or services through visual or oral messages. The basic idea of advertising is to create awareness in the minds of potential customers. Advertising is limited to particular segments like promoting a brand, company or product.
- Electronic Journalism :
It is also known as e-journalism or multi-platform journalism – refers to new practices in TV, print, radio, and online news that have blurred media boundaries.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.
- Digital Journalism :
Digital journalism opens up new ways of storytelling; through the technical components of the new medium, digital journalists can provide a variety of media, such as audio, video and digital photography. It is also known as online journalism, which is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast.
C Girishma sai