Just as it’s called, social media marketing, SMM for short, is difined as a marketing strategy that uses social media as your marketing tool. Wider still, social media marketing is the act of making content that will later attract the attention of the user community. In the progress of attracting attention, the user community will sooner become a potential customer. 

More and more types of social media are present along with the development of technology. However, some of them have survived for years. For example, is Facebook. You must be familiar with Facebook, right?

Since the first time it is created in 2005 by Mark Zuckerberg, Facebook now is the most used social media of people. Facebook users are currently estimated to reach 2.2 billion people. For marketing purposes, Facebook can be used to increase brand awareness of a product through content production. 

Next, the most commonly used social media is Instagram. With estimated users to 1 billion people in 2019. This type of social media is widely used by the millennial generation. In the context of social media marketing, Instagram is suitable for use as a product catalog because product display photos will be suitable to be installed in Instagram albums. 

Social media that is currently becoming so famous is Tiktok. Tiktok users until the year 2020 reached 63 million people. So that makes Tiktok become an effective marketing tool. 

The reason why social media marketing is taking an important role in marketing is that social media is a platform that people continue to consume on a daily basis. So that with social media, the marketing process will be so much easier and more fun. People will recognize more your products if you uploaded them on social media continuously. People will start noticing them especially if you upload them with interesting features.

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Quora question link: https://qr.ae/pGmNQP