Marketing is needed in business development. In addition to sales and promotion, marketing also has a role in research and product development so that the products provided by the business are always up-to-date. It strives to increase sales and company profits. 

So what are some examples of great marketing strategies? 

It is sometimes so confusing to decide how to market a product and we end up looking for examples of marketing strategies that are suitable for the current era. However, we are indeed needed to be aware that the patterns and behavior of every era are always changing, and of course, our approach must adapt to these changes. 

One of the best strategies of marketing is to utilize search engines. In fact, 93% of website visitors come from search engines and 74% of shoppers admit that they do an internet search before buying in person, so we can conclude that search engines are the potential too to attract potential buyers. Try Search Engine Optimization (SEO) and Search Engine Marketing (SEM) so that your product will be easier to find in search engines. These both ways are to display your website on the first page of the search engines as much as possible so that more people will click on your website and find your product. 

The next great strategy of marketing that you can be applied to market your product is to open an affiliate program. You can pay someone else to promote your products. The more people promote your product, the wider the market you can reach. 

Not only search engines that you can use to market your product. Social media is also a great platform to grab the attention of potential buyers. Many businesses have taken advantage of some social media such as Facebook, Instagram, and TikTok. The strategy used when promoting products on social media is to display interesting content either in the form of images or videos. However, you have to make sure that the products you offer are relevant to customers’ needs. So that the promotion will be considered a hitchhiking advertisement. 

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