Email marketing is one of the strategies that many companies use to do marketing. In simple terms, this strategy means using email as a marketing tool. 

Email marketing is not actually a spam message or just greetings that be sent to customers, it also provides information about products. If one company can use this strategy properly, it can help to build good relationships with customers. 

Compared to other marketing tools, email marketing is a bit more traditional. This type of marketing is different from social media marketing which can make people directly comment on a given product. This strategy of marketing builds long-term relationships with customers. Therefore, if the customer is loyal enough, then he/she will not only read emails sent about the product, they will also be patiently waiting for an email from the company to arrive regarding the latest product. 

This kind of marketing strategy is important since it has so much greater potential for new customer acquisition than other strategies. And to make it works, you absolutely need some special strategies too. Email is different from social media platforms, which requires a different approach. 

First, you need to know the habits of prospective customers. Just like other types of marketing, the first strategy is to know the habits of potential customers. Find out the persona of your prospect and understand their tastes. Once this is done, customer-friendly email content can be created. 

Secondly, set sales targets via email. Research in your industry what the average successful sale is from email. This average is useful as your benchmark to set your target of sales. Accurate email usage data is also necessary in order to set realistic targets. 

If you already know your customer personas and sales targets, it’s to group users or customers into specific lists. You can group them based on their interest, age, location of residence, and so on. 

But before you start sending emails, you need to determine the type of campaign you want to run. This campaign relates to the subscriber profile of the email list that you have grouped. And don’t forget to set a schedule to send the right email. Tell your customers from the start what emails to send and how often they will receive them. This aims to build trust so that they always remember your brand. After implementing the various strategies that have been exemplified above, the measure of success must be immediately established. 

That’s a brief explanation about email marketing.To know more about marketing strategy for your business, you can visit quora account and our website. 

Growth Central VC provides some courses that will encourage your knowledge in marketing.  https://growthcentralvc.com/courses/digital-marketing/