The rapid development of technology and the digitalization process has made many new industries appear. Including the creative industry which is increasingly spreading its wings and has many fans. Various new jobs, especially in the creative industry, have sprung up, one of which we certainly often hear, namely, Content Writer and Copywriter. You must often think that the work of these two professions with similar names is the same. It is true that these two professions have the same job, which is writing. But in terms of the job desk and what is written, they are completely different.
A content writer and copywriter both write but the purpose of writing is different. For content writers, they have the task of writing content or articles that are relevant or in accordance with the client’s request. The content or articles written must of course be informative, educative and of course must be interesting in the eyes of the readers. And a copywriter, they have a writing job that is closely related to marketing and advertising needs because the writing that is made has to be naturally commercial. It must be able to build direct action or call to action from readers to buy a product or follow a campaign that is being created. In essence, the job of a copywriter is to promote a product or service through the writing they make.
These two professions also certainly have different styles of writing. An identical content writer has a journalistic writing style because it refers to 5W + 1H. While copywriters have a writing style that is shorter and usually like making headlines, taglines, and slogans. A copywriter must be reliable in composing interesting words with promotional purposes.
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