You see a great business man on a magazine and you want to be succesful like him. Sure you can follow his path, but do you know the process? A great entrepreneur is made by a lot of complicated combination; persistence, hard work, source of capital, and sometimes luck. For each entrepreneur the path is different, but luckily we can learn from their experience to get us know the secret to become a first time entrepreneur!
- Total market research. All the concept and theories of marketing is not enough if you dont research the market you want to in. Learning about the market’s pattern is needed to have the prospective buyers habit to see where they spend their money. Learn about the competitor is good but avoid having the same concept.
- Different Idea. Your idea is the asset you have that build by creativeness and uniqueness. People like something that unusual and original because they tend to interest in the making process rather than the product itself. If you combine both of them, you will have originality and good product loved by the buyers.
- Good branding strategy. Branding is sellinf your product with your own symbol, logo, tagline, message and others that increase your prduct’s awareness to the people. The most important thing is to give your product a meaning and personality for your product. The advertising people is highly skilled in this area because it contained their job area.