Marketing and advertising is actually one component that is really related to each other. It means that one of them is a part of another. It oftenly seen on the creative team or company. Then what makes marketing and advertising different? we can spot the difference by knowing the function and work flow of them. Let’s know the root of each other first.
Marketing is basically an activity that can be used as a method in a way to achieve organization goals which includes planning from end to end such as defining expenses (budgeting), research of the target market & behaviour, channels that we are gonna use, duration of the project, pros & cons + alternative plans, visual or audio or audio visual that fit with the market behaviour & needs, etc. The goals that mentioned before are a benefit of the product selling or even the satisfaction from the customer/consumer that will be called as a feedback. Feedback in marketing is important as well to make an improvement from the marketing strategy.
Yet, advertising is more like a way to implement what is already planned in a marketing projection. Advertising also needs a lot of flow that usually consist of media planning & buying, public relations, community relations, support team, and the most important thing is sales strategy. Advertising itself has a lot of channels that have different impacts to each every kind of advertising method. Surely with a different budget expenses. Creativity such as designing is also a prime key in an advertising objective because it could affect the first impression from the audience which could direct them to take action or even make a decision of the product or service that we offered.
So the difference is marketing is more like an activity strategy that could determine the impact by using advertising tools and resources to achieve the goals that were already planned beforehand.
You can learn more on https://growthcentralvc.com/.