SEO stands for ‘Search Engine Optimization. It is basically the ways in which you can use search engines such as Google. The search engine has an indexing function, where it lists any files or pages that are uploaded to the internet, using some shared links. It has an answering function, which is to provide answers to the keywords we type in the search engine. The answers given are not arbitrary, but it is based on 2 aspects: relevance (how ‘connected’ a page is to what we are looking for) and importance (how important the page is). Well, two aspects are where SEO practitioners often ‘roled’. The users generally want their pages to be popular, benchmark is usually ‘ranked’ in search engines.
Is the page is on the first or the fifth page?
If it is on the first page, does it stand at the top? Or on the second place? Or event at the bottom?
This is where SEO becomes important for brands, figures, and other businesses that use the internet as their primary marketing tool. – Digital Marketing – When a page has strong aspects of relevance and importance, then the page will be very easy to find. Information of your products or services can be accessed easily with just one click because SEO is one technique that can increase the popularity of an online business.
This technique is an attempt to increase the number of visitors to your website and optimize the website’s ranking on the search page. By optimizing SEO, it means that you have made your online business more credible (trustworthy). Because in SEO optimization, the website will have better quality.
Moreover, SEO also helps to increase brand awareness of your business, because SEO makes your website rank well in Google search results. The better your website ranks on Google, the more people will know about it and be familiar with your business. As a result, your business brand awareness will also increase.
One of the SEO optimizations is to create relevant content and content that is always up to date. Content is a factor that Google always uses as a determinant of whether your website is on the first page or not. By creating content that is always up-to-date, it will make your business better than competitors. Therefore, it can make sure your business has up-to-date content. – Content marketing