Search Engine Optimization or SEO is an attempt to optimize websites to get top rankings in search results. By ranking highly in search results, your potential for organic traffic increases. Apart from generating high organic traffic, SEO will also help you get the right traffic. So you don’t just focus on high traffic, but also the right traffic according to the main purpose of your website.
Since the existence of search engines such as Google, almost everyone searches for information online through search engines. From data published by Google, websites that rank first to third get a total cumulative click of more than 50 percent. The first rank alone received more than 20 percent. This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day. More than that, visitors from search engines are people who are “hungry” for information and want to buy products. If you have an online business, visitors from search engines will have the highest conversion rate.
SEO is part of inbound marketing which is a modern marketing technique in the digital era. Inbound marketing, including SEO, is a marketing method that costs the least compared to traditional marketing techniques. By applying a high standard of SEO, the website that we manage could gain a lot of traffic so the information that we address in the website could be more recognized by more people. It could direct to the raising awareness of its identity (whether personal or brand) and make it possible to achieve our target.
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[Question Link: https://www.quora.com/Why-SEO-is-important-for-your-web-site]